26 million pay TV subscribers in Russia in 2012?

2012-02-09



A 9% year-on-year increase was seen as the number of pay TV subscribers in Russia raised to 24 million and is expected to reach 26 million at 2012-end, according to J’son & Partners Consulting forecast. With the last year number of subscribers, the penetration rate of pay TV services in the country equalled 45%, being higher in cities of 100,000 or more inhabitants, where 69% on average used the service in 2011.
Meanwhile, 34 million households in the country are anticipated to use pay TV services by the end of 2016, growing in the 2012-2016 period at CAGR of 7.2%.
Along with the improvement of broadband internet accessibility, IPTV is expected to expand its volume share in the country’s pay TV market to 12% in 2016 from 5% in 2011. The value of the IPTV market is forecasted to witness a robust growth in the five-year period under review by amounting from $38m (€29.2m) recorded in 2011 to $321 (€247m) in 2016 – which is the last year value of the whole non-air TV market in Russia. The latter market will during this time triple its value to $880m (€672m).