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Issues to consider before starting your market research project in Eastern Europe and/or Russia - September 2006

Many international companies are facing the challenge of researching the fast changing markets of Central and Eastern Europe, and trying to interpret the results of their market research projects in this region compared with those from other parts of the world. This paper is written as an introductory guide and is based on the author's 15 years of business experience in Central Europe and Russia and the hundreds of market research projects that PMR has conducted in Central Europe and Russia for companies and governments from around the globe.

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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.