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Mobile telephony market in Poland: time for value added services - February 2009

The mobile value added services market in Poland will be worth more than PLN 1bn in 2009. Mobile payments, mobile television and mobile marketing are expected to be the key drivers of the market growth.
According to PMR estimates at the end of 2008 the mobile value added services market in Poland was worth approx. PLN 930m, up by almost 22% year on year. Between 2009 and 2012 the market is expected to grow further, driven mainly by the development of new value added services that broaden the range of applications of mobile phones – mobile payments, mobile television and mobile marketing.

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More information on this topic in PMR product:
Our report Value added and multimedia services in Poland 2009 offers an analysis of the current situation in the telecommunications and television market in Poland. The focus is on value added services (VAS) for mobile and fixed-line telephony markets, and on the paid television market. These are upcoming segments that represent significant development for Polish telecommunication firms. The report presents the values and structure of these market segments, as well as the prevailing market trends.
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.